Millions launched the Tidal app last night to listen to The Carters new joint album, EVERYTHING IS LOVE. Ironically, we just had this conversation last week.
The Carters have OVER delivered. From top to bottom this piece is infused with soul, distinctly unique beats, unparalleled lyrics, and financial empowerment. I’ll share the nine track list.
7 HEARD ABOUT US
8 BLACK EFFECT
This was an essential - following Beyonce’s album Lemonade & Jay’s 13th studio album 4:44, this gave us the aftermath of trouble in paradise. Yoncè reminds us of the constant evolution of their relationship as she sings in their LOVEHAPPY song:
Baby, the ups and downs are worth it
Long way to go, but we'll work it
We're flawed but we're still perfect for each other
Sometimes I thought we'd never see the light
Went through hell with heaven on our side
This beach ain't always been no paradise
But nightmares only last one night
This solidified their commitment to their union - it takes courage to decide to rebuild a new foundation from the ground-up. The Carters then stepped into the Louvre Museum to give us a simultaneous visual to their song APESHIT.
Following this video at last night’s show the words “ALBUM OUT NOW” flashed on the screen. What is marketing?
Twitter also chimed in.
This album can spin on any occasion, forever appropriate. Cheers to the Carters.