Written By: Lacy Bundy
If there is anything I appreciate, it’s a bad bitch with a mission and Rihanna is that woman. RiRi is a Queen of many trades; Singer, fashion icon, beauty guru and most importantly a self-love advocate. Along with continually slaying the charts with her anthems, Rihanna’s goal has always been to make women feel empowered, sexy and confident and embrace their natural bodies.
She proved inclusivity with women was her priority after launching her Fenty Beauty line in 2017, which included a whopping 40 skin tone options (leaps and bounds more than other leading cosmetic brands). Now with the launch of her lingerie line, Savage X Fenty, she is continuing to break down the barriers that retailers have continually placed on women and empower them to wear that sexy little number and feel those “Savage” vibes.
And I am here for it.
Traditionally, lingerie is primarily marketed towards “straight sizing” and marginalizes women with curvier bodies. The largest bra size available at Victoria’s Secret is a 40 band and the largest panty is an XL. They offer no plus size options, yet the average woman is between a 16 and 18.
As if curvy girls can’t be seductive and wear sexy unmentionables, right? Hell no! All women want to feel empowered in what they wear including the most intimate items on our bodies.
Savage X Fenty will bring the size-inclusivity we have all been longing for in the lingerie industry with bra band sizes ranging from 32 to 44, cup sizes ranging from A to DDD and
panties from XS to 3X. And unlike days of the past, the lingerie will also include nude illusion pieces for a variety of skin tone ranges, not just your run-of-the-mill beige T-shirt bra. Can I get an Amen?
In a recent interview with Vogue, RiRi said “Savage is really about taking complete ownership of how you feel and the choices you make. Basically making sure everybody knows the ball is in your court.”
Did I happen to mention Rihanna is one bad bitch? Giving us all life.
From their daily intimates to corsets and bodysuits, Savage X is bringing a breath of fresh air to the lingerie industry and new-found freedom for women of all shapes and colors. The line is the epitome of all our self-love goals. Empowering, bold and fearless. I can only hope that other retailers echo these great strides made by Savage X and start to make all sizes the “norm.”
The sexiest thing a woman can wear is confidence and Savage X is changing the game to make sure that happens with a little boss babe on the side. Ladies, go feel Savage. You deserve it.