Lifestyle Select by SMV
Real Fur is No Longer a Matter of Taste

For thousands of years the human species has used fur for numerous purposes: to cover sensitive parts of the body, to protect the skin from the sun, to stay warm, for decoration purposes, for fashion wear, and many others.

400 000 years ago, for the Neanderthal, or Homo neanderthalensis, it was a necessity to wear fur over the skin, since they lived in some extreme temperatures, but nowadays we can say that using fur is no longer an indispensability, it is a choice.

For years there have been protests against brands using these types of materials to make clothes, namely organized by PETA (People for the Ethical Treatment of Animals), a non governmental organization that focuses on animal’s rights. These protests are important not only because animals die for it, but also because the chemicals used to manufacture these fashion items are harmful to the environment.

Images: © PETA UK and Prada

Thankfully, many brands have been embracing the fur free movement, various using faux fur in their collections. These materials have had more and more its quality increased and currently they can be considered a luxury item.

The most recent luxury brand ready to endorse this fur free approach is Prada, in collaboration with the Fur Free Alliance, a coalition committed to end animal cruelty, information shared by Miuccia Prada in a statement, according to People.

This change will be implemented in the Spring/Summer 2020 Women’s Collection, which will be presented in a fashion show during Milan’s Fashion Week, that will take place from September 17 to September 23, 2019.

Although, Prada is still going to sell the products made with real fur that are already in the market.

Images: © PETA UK and Prada

Prada will be joining many luxury brands already on the fur free list, such as Ralph Lauren, that made the change as early as 2006; Tommy Hilfiger and Vivienne Westwood, both taking action in 2007; Giorgio Armani, that embraced the movement in 2016; in 2017 was Gucci’s turn of joining the party and 2018 was the year that Michael Kors made the same decision. This year of 2019 was the year that most brands, including Versace, Prada and Maison Margiela (run by high fashion British designer, John Galliano) made it to the list.

Stella McCartney is someone to be praised, since she never used real fur in the designs for her brand with the same name, created back in 2001. Calvin Klein dido, as the brand has been fur free since the early 90’s, specifically 1994.

There are so many quality brands manufacturing quality faux fur, that real fur is becoming just an unnecessary and immoral purchase of the 21st century.

So go protect those animals and help the environment: invest in some fashionable faux fur!

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