endaya and Tommy Hilfiger, in collaboration with Zendaya’s stylist Law Roach, stunned the world once again on the past day, September 8 (is it considered a holiday yet?)
The New York Fashion Week runaway show presented the 2019 Fall/Winter collection of the Tommy Hilfiger brand and took place at the Apollo Theatre, in the neighborhood of Harlem, New York. Both music hall and neighborhood are highly known for their African American community heritage, as well as their connection with jazz music.
The Apollo Theater is considered a New York City landmark since 1983, for being such an important part of the music industry, launching numerous of artists into their big careers. Musicians such as Ella Fitzgerald and Jimmy Hendrix, for example, began to be recognized by winning the “Amateur Night” contest at the Apollo Theatre, respectively in 1934 and 1964.
For the fashion show, the music hall was set to imitate a block party in a 70’s styled New York neighborhood, decade that inspired Zendaya and Tommy Hilfiger to design the two-part collaboration, which ended with this second and final collection presentation.
The dear 70’s have a special place in Tommy Hilfiger’s life, since it’s when he started his career in the fashion business, by opening a clothing store named “People's Place”, in 1971, and later by starting to design clothes in his own vision.
The designs inspired by this decade include a lot of different fabrics and patterns, from velvet to polka dots and from leather to animal print, not forgetting the shimmering fabrics that reminds us all of the disco era. All of this accompanied by a fun and groovy runway, with live music and dancing models really take us out of reality to experience the glory of the 70’s.
It was a very inclusive runaway show, represented by all shapes and sizes, skins and ages, with a very pregnant Ashley Graham and rocking the runway alongside her, the almost 70-year-old JoAni Johnson.
Zendaya was really determined to make her collaboration reachable for all. "I think it was important that every woman in my family felt like they could wear my clothes, and that's who I made it for," she told USA TODAY.